Wholesale price
Retail price minus the retailer margin. Most retailers expect about half of retail, which is why a DTC price that works online can fail in wholesale.
Free tools
Wholesale margin calculator
See what a retail purchase order earns after the wholesale discount, landed cost, freight to the retailer, and allowances, and how much cash it ties up until the retailer pays. Results update as you type. No email needed.
Net margin per unit
$5.88
42.0% of wholesale priceLanded costFreight outAllowancesNet margin
- Wholesale price per unit
- $14.00
- Gross margin per unit
- $7.60 (54%)
- PO revenue
- $33,600
- PO net margin
- $14,112
- Cash out before the retailer pays
- $16,800 for 60 days
Estimates from your inputs, not a quote.
How to read it
Three numbers that decide whether a retail order is worth it.
Landed cost
What one unit costs once it reaches your warehouse: factory price plus inbound freight, duty, tariffs, and brokerage.
Allowances and chargebacks
Deductions a retailer takes from your invoice for markdowns, damages, late shipments, or labeling errors. They come after the order ships.